What does an Art/Creative Director do?
People often ask me this question and here’s my answer:
I have the skill set to completely
transform a brand’s perception.
Whether a brand’s logo hangs on its storefront, or their products are shown in a advertisement, how we perceive a brand will determine our decision to purchase or do business with a brand, or not.
The example above is a picture of a necklace I art directed. You can see it’s actual retail price to the right/below, yet with proper direction, our perception is transformed to believe the necklace has a much higher value after seeing the styled photo.
Art Direction is the thoughtful research and process of establishing your audience, creating brand storytelling, defining your purpose and deciding what feelings you want your customers to experience.
These are the things I am SO passionate about and the expertise I provide and take into consideration for all of the brands I work for and would love to connect with you about your brand. Take a look below as well as my Case Studies to see some examples of my work.
Design Samples
Breast Cancer Campaign Concept + Design | Client: Aventura Hospital & Medical Center
Carter's Spring '20 Content Direction
Carter's Preemie Product Photo Direction
Carter's Fall '20 Pinterest Paid Ads Design
Carter's New Baby Gift Bundle Photo Direction
Gastroenterology Campaign Concept + Design | Client: HCA East FL Division
Carter's Holiday '20 Product Content Art Direction
Carter's A-Plus Content Photo Direction
Carter's Fall '20 Paid Ads Design
The Ultimate Cuff Holiday Email Design
Multi-vitamin Campaign Launch | Client: PureMicronutrients
Carter's Spring '20 Product Content Art Direction
Identity development for new group at Aventura Hospital and Medical Center
Orthopedics campaign for HCA S. Florida Hospital Divisions
Carter's Email Concept & Art Direction
Overview of Brand Campaign Sweepstakes for Labor & Delivery | Client: HCA Spotsylvania Regional Medical Center
Double Spread Magazine Ad Design | Client: Al Ross Luxury Homes
Gastroenterology Campaign Concept + Design | Client: HCA East FL Division
Online Scheduling Campaign - branding & collateral | Client: HCA S. FL
Pancreatic Cancer Campaign Concept + Design | Client: Aventura Hospital & Medical Center
Top 10 Reasons for ER Visit Direct Mail Design | Client: HCA East Florida
Pediatrics Campaign Concept & Design | Client: HCA East Florida
Brain Trust Branding & Concept Design | Client: Aventura Hospital & Medical Center