Sheree Cosmetics | Case Study

Sheree Cosmetics hired Tiffany for a period of 8 months during Holiday 2018 to Summer 2019 to help generate sales and increase brand engagement. The company was bootstrapped and generated their own cult following for their iconic Born to Sparkle eyeshadow palette and needed help to spread the word among many channels.

Tiffany offered a comprehensive service that enhanced all areas and channels of the business to include: refreshing the brand aesthetic by directing new photography, designing new packaging, updated their Shopify website for a better shopping experience and ease of checkout and designed new graphics to updating product copy and writing brand copy and taglines where needed and crafting the brand story and defining the overall tone and voice.

The overall end result was very successful generating many sales and increasing their social following and engagement. The direction and improvements she made for Sheree Cosmetics helped set them on a positive cash flow momentum when they had previously been in the red.

Other services offered included:

• Affiliate program creation

• Ran all social media pages — both creating content and customer engagement

• Was in charge of all digital marketing to include: all email designs, paid media, marketing promotions/giveaways and did brand & blogger outreach for collaborations.